I read an interesting article on the web the other day about the implementation of new technology by Realtors. It seems that we're on the slow end of adaptation. I've read stats that indicate that the use of the internet in the search for homes is between 74 - 85%, yet there are numerous real estate agents who don't have a website or don't want their listings posted to the internet? The article also noted that the Real Estate industry takes about 5-10 years to adapt a new technological trend.
What about text messaging? Other than instant messaging their kids or friends many Realtors probably aren't aware that text messaging can be used in the marketing of homes. Imagine - what's the typical age of a text messager? Compare that to the average age of a first time homebuyer, which by the way - according to the National Association of Realtors will make up approximately 40% of the market this year. Can you see the benefit of implementing instant messaging in your marketing plan?
How's your technology? Do a technology assessment on yourself. Are you using the same technology that your buyers are used to when dealing with other professionals? If not, they may move on to the Realtor who is.....
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