Zillow.com and today's market

I've been reading and seeing an awful lot of stuff regarding the impact that Zillow.com and other internet based home valuation services will have on the Real Estate industry in the future. In my opinion, I believe they will impact the real estate industry, but its too soon to guess as to how deeply it will affect it.

For those of you who aren't familiar with Zillow, its a free internet based home valuation service. It allows anyone an address to get a Zestimate, Zillow's trademarked term for a value range. I used a current listing in our office inventory as an example and the Zestimate was in the low $200's. They also gave a value range of between $190k-$249K, a range of $60,000 or 30%.

These numbers could be very misleading to the average consumer. We all know that the average seller will feel that their home will be worth more towards the high end of the value range give, while a potential buyer will believe its worth more towards the low end. It appears that the data being used by Zillow is past sales, the values of which could be skewed (depending on the local market conditions).

That's why I believe that value of a professional Realtor will continue to grow, not shrink. Consumers have an awful lot of information available to them at their fingertips, but who will help them understand that information? There are many nuances to pricing a home, especially in today's market.

While I believe that consumers will continue to use these services to help gather information, they will continue to seek professional Realtor assistance to help guide them through the real estate sale or purchase process. Realtors should be on their toes, however, and prepared to answer the objection - "..but zillow says the home is worth ....."